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There are many reasons why virtual reality is starting to be used at trade shows, including the fact that VR experiences are both memorable and impactful. At the Society for Mining, Metallurgy & Exploration annual conference, in Arizona this past February, we showcased heavy equipment in virtual reality. The attendees got to lookRead More →

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When you have a product that weighs several tons, you’re going to think twice before bringing it with you to a conference or trade show. And you’re certainly not going to bring more than one. Traditionally, heavy equipment manufacturers relied on photographs and 3D models to demonstrate their equipment toRead More →