Andrew Thompson is an expert in business management, sales, and marketing with a focus in niche marketing. He is based in Australia, and is the managing director of Reef Beauty Brisbane, Keppel Net Web Services and Reef Beauty Rockhampton. He is known in-world as Xay Tomsen, and now runs The Reef OpenSim grid after years of experience as a merchant in Second Life and InWorldz.
So you want to operate a business in a virtual world, with a shop that people can visit and look around. Last week, I offered some tips for creating demand for your products. This week, here’s some advice on how to do a competitive analysis. 1. Gauging quality How doRead More →
There’s a well used adage, “sex sells.†It’s a bit of a cliche but true. There are many other sales triggers of course, including fear — used a lot by insurance companies, hope — used by lotteries, and vanity — used by beauty and cosmetics firms. The list is endless. However, theyRead More →